Next cohort start: 14.04.2026
Only 10 spots
Applications close: 7 April

You've been thinking about starting a business for years. It's time to actually do something about it

We help mid-to-senior professionals start a side business — while keeping the job.
Some of them have one clear idea they've been sitting on for two years. Some have three ideas and no idea which one to go with.
Both are fine. That's exactly what the program is for.

See curriculum Book a free call — see if it's a fit

weeks

Live

Cohorts

Keep

your job

5.0

100+

Participants

What you actually walk away with

Most people who join 12BRAVE have been thinking about starting something for 1–3 years. By the end of 12 weeks, they've stopped thinking and started. Here's specifically what that looks like.

Clarity on which idea to actually pursue, even if you arrive with five

A tested offer, validated with real people, not just in your head

Your first paying clients, and the plan how to scale from there
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A weekly action rhythm that fits around a full-time job
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A real thing in the world, not a website noone sees and not a business plan

A community of peers doing the same thing who will share their learnings alnóng the way

Why we built this?

We spent 12 to 20 years in corporate and consulting. We were good at it. We genuinely liked a lot of it. But at some point the question changed. It stopped being "how do I get to the next level" and became "is the next level actually what I want?"

For us the answer was no. Not because something went wrong. Because something else started pulling harder. We did not want to wait until 55 to find out what we were capable of building on our own. So we started, carefully, while the salary was still coming in.12BRAVE is what we wished had existed when we made that shift.

We started small — and it gave us options

While still in our full-time roles, we had already started experimenting on the side with:

Consulting

Mentoring

Launching small AI products

These projects gave us flexibility and experience. So when we left corporate, we weren’t starting from scratch.

That experience led us to build the kind of program we wish we had five years ago — a clear, structured path to launching your own thing, with hands-on support, expert guidance, and real accountability. That’s how 12BRAVE story began.

Victoria Sheer

Düsseldorf, Amsterdam

Victoria has 11+ years of experience in German corporates such as SAP, Henkel, and Aldi Süd. From Henkel she exited as a Head of Product MarTech and joined Aldi Süd where she became Global Product Strategy & Operations Lead. In parallel to building a successful career she has conducted 100+ paid mentoring sessions, became a keynote speaker and led over 30 certified group trainings.

She co-founded a product management consulting firm, and built and monetized a community of over 1,000 members.

Education:

Job Experience:

Connect on LinkedIn

Ekaterina Servetnik

Düsseldorf, Amsterdam

Ekaterina brings 17+ years of experience in consulting, customer experience, and go-to-market strategy for startups and scale-ups.

She held leadership roles as Head of Product and CX, launched AI programs with Google, and worked in leadership of Capgemini Invent and Deloitte Monitor. She holds an Executive MBA from INSEAD and is a certified service design coach.Alongside her corporate career, Ekaterina co-founded RE:ACT Düsseldorf, a community bridging art and art lovers. She also runs advisory sessions on market entry for innovative businesses, and teaches negotiation and C-level communication skills for corporate professionals.

Education:

Job Experience:

Connect on LinkedIn

Meet Your Team

Our mentors have built successful portfolio careers and share proven strategies
and shortcuts to help you launch your side business faster and with confidence.

Ekaterina Servetnik

12+ years in Product Leadership (SAP, Henkel, Aldi Süd). Portfolio Career since 2019 (100+ paid mentorings, 30+ trainings, consulting practice, community builder)

Florian Klein

Nils Stotz

Maria Ledentsova

Giorgo Siniaris

Maria Lukianova

Paola W. Marinasaldi

Yulia Dijkstra

Florian Klein

Allgäu

Former global head of Strategic Foresight of a Big4 firm.

Co-Founder of ananki.ai, world’s first automated neural-AI foresight engine.

Former global head of Strategic Foresight of a Big4 firm.

Artem Koren

New York Cty

Co-founder and Chief Product Officer at Sembly AI (2M ARR)

BS in Computer Science (Columbia University) and MBA (NYU Stern)

Published author of Untethered (psychology & anthropology)

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Co-founder and Chief Product Officer at Sembly AI (2M ARR)

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Nils Stotz

Berlin

Head of Product - Experimentation at Zalando.

Published 3 Books.

Created 3 Online-Courses with 1.500+ Students

Head of Product - Experimentation at Zalando.

Maria Ledentsova

Berlin

Founding marketer at a design agency – drove 2x + revenue growth.

Grew LinkedIn personal brand to 18k+ followers.

Founding marketer at a design agency – drove 2x + revenue growth.

Clyde Araujo

Koblenz

15+ years global business leadership experience at Henkel, Metro, Huawei

Startup Advisor on Martech, Data Monetisation and IoT

15+ years global business leadership experience at Henkel, Metro, Huawei

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Joao Moita

Lisbon

Community Builder and Entrepreneur

Founder of Product Weekend community live in 15+ countries

Conference curator, product mentor and educator

Community Builder and Entrepreneur.

Catia Nunes

Lisbon

Growth and Performance Marketing Leader with over 10 years of experience

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Growth and Performance Marketing Leader with over 10 years of experience

Ayushman de Lang-Talwar

Amsterdam

Cofounded Hable - accessibility startup (exited)

Led multiple products to +€xxM revenue

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Serial Founder and a Product Manager

Led multiple products to +€xxM revenue

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Ruzgar Zere

Tallinn

Built and scaled a B2B SaaS to 350+ paying customers

Shipped and operated the product end-to-end as a solo founder

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SaaS B2B solopreneur with 350+ paying customers

Andrey Dyatlov

Paris

CEO and Founder of Rapid Delivery Analytics

His clients include PepsiCo, Unilever, Volkswagen and Ferrero.

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Serial tech founder working with enterprise level clients

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Elena Zhigalina

Madrid

15+ years in B2C & B2B marketing

MBA in Marketing & Innovation

Angel investor and Advisor

15+ years in B2C & B2B marketing. Speaker

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Leon Wisskirchen

Berlin

Serial entrepreneur and Velsa Co-Founder & CEO

Thought Leader in Legal Tech

Founder experience in highly regulated industries

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Serial entrepreneur and Velsa Co-Founder & CEO. Legal expert.

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100% remote

Weekly Curriculum in Details‍

12 weeks, 24 hours of live sessions
1-1 mentoring and personal feedback
Practical support to get your own side business concept, ready to scale

Detailed curriculum

Our program covers all key digital business areas — from tech products and consulting to online courses, knowledge products, personal brands and agencies, giving you the skills to work in any profitable niche.

You will finally have your idea live and used by real people

With 8–10 hours per week on your own project, you’ll finish with a validated idea,
your first customers, and a clear go-to-market plan
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Book a free call - see if it's a fit

Packages

Our structure and mentoring will help you to get a validated idea,your first customers, and a clear go-to-market plan. Just with 8–10 hours per week.

Starter Program

Best for self-driven professionals who want to follow the 12BRAVE system, attend live sessions, and get community support.

Access to all live sessions & materials
Shared community
Group mentoring sessions
Access to a chat with all program mentors
3 months access to our paid community for continuous support
You can switch to the third one at any time,

€1 490

550 a month

Buy now

Can be paid from your corporate training or coaching budget

Claim the money back from your taxes as an educational expense.

Accelerated program

Best for professionals who want 1-1 mentoring, personal feedback, and a clear next-step plan.

Everything from Starter Program
Personal homework review
Personal homework review Four 1-1 mentoring sessions with 12BRAVE founders
End-of-program review & next steps call
You can switch to the third one at any time,

€1 890

670 a month

Buy now

Can be paid from your corporate training or coaching budget

Claim the money back from your taxes as an educational expense.

Partner Program

Best for professionals ready to go all in — with execution support, personal brand strategy, and direct collaboration with 12BRAVE founders.

Everything from Accelerated program
2 months of personalized work with us on your project
Execution support in sales
Personal brand review
Linkedin page setup and first content plan
12 months access to our paid community for continuous support

€4 590

1700 a month

Buy now

Can be paid from your corporate training or coaching budget

Claim the money back from your taxes as an educational expense.

First Sales Guarantee: Get up to 6 months of 1:1 coaching, extended free if needed, until you reach first sales.

FAQ

What will I actually get?

3–4 validated MVP experiments, a landing page + outreach tested, 1:1 mentor reviews, and a 3-month roadmap to continue growth.

Will I have time to participate while keeping my main job?

Expect ~4–6 hours/week. We design each week for busy professionals: templates, timeboxing and peer accountability keep you moving without burning out.

Is this a “quit your job” program?

No — the program is about safe, structured transition. You keep your job while building a revenue stream and options.

How fast will I get first results?

If you stay committed, you can get your first paying clients or clear traction within 12 weeks. You’ll leave with a strong direction and next steps.

Is there a result gaurantee?

If you show up, do the homework and stay committed to the goal, we are confident, you will get results. If you feel stuck, we offer you 1-1 coaching for free until you get your first clients.

If you have any further questions, please get in touch