You've been thinking about starting something for years.
Maybe you have one idea you keep putting off. Maybe you have three and can't choose.
Either way — that's exactly what this program is for. We help mid-to-senior professionals build a real side business while keeping their job.
Gain first paying customers
3-4 tested MVP experiments with real user feedback
One ready-to-grow product or service
Get expert mentoring from senior professionals and entrepreneurs who have done it before
Work hands-on every week with frameworks, tools and feedback
Grow your network with like-minded people
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Former global head of Strategic Foresight of a Big4 firm.
Co-Founder of ananki.ai, world’s first automated neural-AI foresight engine.
Former global head of Strategic Foresight of a Big4 firm.
By the end of the program you will have tested a real idea with real people, had your first conversations with potential clients, and know exactly what you are building and for whom. Most participants get their first paying client during the program. All of them leave knowing their concrete marketing plan, tested
Yes, the program is specifically designed for full-time working professionals. You would need 4 to 6 hours a week to work on your business idea with us. If you have spent the last two years reading about starting a business without actually starting, you are already spending this time. You are just not getting results from it yet.
No. You keep your job the entire time. The program is built specifically for people who are not ready to quit and should not have to. You build something real alongside the salary. If at some point you want to make a bigger change, you do it from a position of strength, not a leap of faith.
Most people who join do not. Some have one idea they have been sitting on for two years. Some arrive with four ideas and no idea which to pursue. Both are completely normal and exactly what the first weeks of the program are designed to resolve. Clarity is something you build inside 12BRAVE, not something you need to arrive with.
If you show up and do the work, you will make progress. That is not a marketing line, it is what the structure is built for. If you ever feel stuck, we offer additional 1-1 coaching at no extra cost until you get your first clients. We only accept people we genuinely believe we can help. That is what the 30-minute call is for.
The structure. Every week has one specific thing to do, a deadline, and a group of people who will notice if you do not do it. The reason most people stay stuck is not lack of ideas or talent. It is lack of a forcing function. That is what 12BRAVE is built to be.
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• 15+ years in B2C & B2B marketing, leading global and local campaigns that connect strategy with execution
• MBA in Marketing & Innovation, WHU Otto Beisheim, with Columbia Business School module
• Founder of MAD Marketing Club (Madrid) and contributor to Women Empowerment Convention (Dubai)
• Regular speaker at international marketing conferences and supporter of Fuckup Nights Madrid
• Angel investor and Advisor to founders and startups on marketing, brand strategy, and growth execution
Over 10 years of entrepreneurial experience
Have worked with Volkswagen, KFC, and L’Oréal
Andrey has built an advanced e-commerce analytics solutions for FMCG brands.
His clients include the U.S. and European teams of PepsiCo, Unilever, and Ferrero.
Chief Product Officer at Sembly AI – transforming meetings with AI into searchable, actionable knowledge
15+ years in technology leadership across product, IT, and management consulting
BS in Computer Science (Columbia University) and MBA (NYU Stern)
Published author of Untethered (psychology & anthropology)
Frequent speaker on AI, future of work, and human-machine collaboration
Passionate about using AI to enrich human life and drive positive change
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